Our Expert Trainers
Jay McCoog
Personal Trainer & Fitness Nutritionist
My goals for health and fitness are to get the greatest improvements in the least amount of time, and to keep it as simple as possible. As a result, my wife Mary Ann and I created the eFitClub. I am here to help you discover your fitness journey and to show you how easy it can be to “change your fitness, change your life”. From exercise to nutrition, making a few minor changes can have a significant impact on your life. Every small change you make day to day will have a compound effect and before you know it, you’ve dramatically improved your health and fitness!
My techniques for personal training include static and dynamic postural assessments, and a functional motion screen for each client. While building muscle is always a primary focus, ensuring proper muscle balance and postural alignment will help to keep the body pain-free as we age.
Focus: Strength Training, Functional Motion Training, Balance Training, Brain Health Training, Fitness Nutrition and Weight Loss
Credentials: American Council on Exercise (ACE) certified Personal Trainer, ACE certified Fitness Nutrition Specialist, ACE Certified Functional Training Specialist, ACE Certified Orthopedic Exercise Specialist, ACE Senior Fitness Specialist, Certified Brain Health Trainer, and CPR/AED certified.
Mike Pfeiffer
Personal Trainer & Fitness Nutritionist
When you think of personal trainers, you probably imagine drill sergeants or arm-waving-sweat-demanding motivators. Now, you’ll get the motivation-part with Mike — and he’ll even have a clipboard — but he doesn’t come at you with fire in his eyes or loudly barked words of inspiration. Instead, you get a warm, measured, purposeful, and highly accountable approach to being the best possible version of yourself.
Having been a Personal Trainer for over 20 years, Mike’s career began with a YMCA certification. He progressed to 24 Hour Fitness and Burbank Athletic Club in Los Angeles, Head Trainer/Fitness Manager at the University of Louisville, and Personal Trainer at Performance private training. Most recently, in 2019, he and his team opened GRIT Fitness in Louisville, a private/semi private training facility still in operation today. He is A.C.E., ISSA, PPSC, and Precision Nutrition Certified with a B.S. in Exercise Science.
Mike’s own personal growth started as a chubby gamer to a distance runner, 225 lb bodybuilder, to now maintaining strength, flexibility and adaptability to life in his middle years. All of these experiences, both personal and professional, enable him to help a wide variety of clients achieve their own successes, including Summiting Mt. Kilimanjaro, competing in triathlons, placing in bodybuilding shows, and losing 70lbs in 1 year.
Mike is ready to help you improve your health, fitness and longevity.
Shelly Heatwole
Personal Trainer
Throughout my career I have thoroughly enjoyed working with 500+ clients and the rewards of individual and small group personal training. I am passionate about health and fitness and will help you set realistic goals, keep you properly motivated and assist you in achieving maximum results! I specialize in weight loss, functional fitness, muscular strength/endurance, sports related and mind/body training. At eFitClub we have the tools you need to succeed and my extensive experience will allow me to coach you in attaining ALL of your goals.
Credentials: ACE Certified Personal Trainer and Group Exercise Instructor. Specialty Certifications include Pilates, Barre Ballet, Yogafit, MX4, Aquatics (AEA) and Functional Fitness/HIIIT Training
Personal interests include anything outdoors-hiking, biking, the beach of course and love art, animals, my two boys who reside in beautiful Montana and hanging out with family and friends! Let's start together today on the road to your BEST health and fitness level yet!